Assess the impact of new technologies on the music industry – Discuss the significance and implications of these developments

Over the years, the development of new technology has caused significant changes in the music industry. The presence of radio and digital radio, digital television, mini discs and the Internet has created challenges and opportunities for the BPI (British Phonographic Industry) and RIAA (Record Industry Association of America) alike. Radio works in parallel with the record industry because airplay determines to some extent, the chart position of an artist or group. If chart success is dependent on radio, then radio is an important tool to the music industry. To show just how important, ‘pluggers' are employed to approach disc jockeys to play their bands music for promotion and chart placement. Furthermore, the introduction of digital radio has excluded some of the restrictions of area broadcasting so people have more access to music. This is significant because radio now has a larger audience than before and more people are being influenced. This changes the way music is purchased and determines the success of artists and the record companies. Digital television works in the same way as radio in that the music channels help promote singles through the playing of music videos. Specialized channels and radio stations target specific audiences – this is known as narrow casting – which let every genre of music be heard enabling audiences to make up their own minds about what they like. As homogenous music exists alongside specialist music produced mainly by A and R (Artist and Repertoire), record companies want to target the right audiences for maximum exposure and therefore corresponding sales. For example, the channels ‘MTV Hits', ‘The Box' and ‘Smash Hits† play mostly pop music, whereas channels like ‘Kerrang', ‘Q' and ‘MTV2†³ specialize in alternative and rock music. The Internet has proved to be both helpful and challenging to the music industry. For record companies, it advertises and sells their music and is an easy way for people to purchase singles and albums. The introduction of selling CD's on the Internet has not meant that high-street stores will go out of business as not everyone buys music from their computers. For example younger people do not have credit cards and are therefore not able to buy music on the Internet. Instead, it has provided record companies with another profitable venture, as now there is more access to buy music. The downside of the Internet for the music industry is the emergence of MP3. This compresses material without altering the end product so it can be downloaded onto PC. Many millions of people now download music for free and burn the songs onto a blank disk. This is illegal but available and at present because of the mass numbers of people doing it, the BPI and RIAA cannot stop it from happening There are many arguments in favour of downloading, but the music industry insists outright that it should be banned. Their arguments against file sharing are that it deprives artists (and record companies) of royalties. The money gained from selling music provides an incentive to actually make it – if there is no money then there is no incentive and it will discourage artists from recording music. However, some artists may not consider money to be the main incentive to make music and even record straight to MP3 format. For example, David Bowie, the ‘Beastie Boys' and ‘Muse' do this. Other implications of downloading music are that if profits continue to fall, record companies will take fewer risks and not introduce new bands with different styles of music. This means that music will become even more predictable and formulaic which in turn creates a limited choice for the consumer. They also claim that it could undermine the record industry. The industry does feel threatened as in 1999 two hundred free music websites were shut down. Record companies say that the industry will be weakened because of MP3, and eventually smaller, independent record companies would disappear and again, people's choice in music will be limited. However, it can be argued that through buying albums choice is already limited. File sharing actually allows audiences more freedom to obtain the music that they want to hear, rather than paying for an album and only liking two out of ten songs. Alongside the threat of Internet downloading is the existence of mini disks and mini disk players. This causes a problem for the record industry as people can hold an extensive collection of music from a variety of different genres on one small disk for the price of a blank mini disk rather that a compilation compact disk for about fifteen pounds. The new technologies discussed above have a mixture of positive and negative outcomes for the record industry. They benefit from some – for example radio and digital television, even the Internet, but suffer from other developments such as file sharing. In order to compete with the ever-growing demand for music that is cheap and readily available, then it is advised that the industry make a number of significant changes that will benefit themselves and the consumer.

Idea/Expression Dichotomy

INTRODUCTION There is hardly a single principle of copyright law that is more basic or more often repeated than the so-called idea-expression dichotomy. The doctrine is followed dutifully as an unquestioned principle in hundreds of cases: the â€Å"ideas† that are the fruit of an author's labours go into the public domain, while only the author's particular expression remains the author's to control. This principle, sometimes described as having constitutional origins, was developed by the common law, and has now been incorporated into the copyright act itself.Copyright confers on the owner the right to make copies of their work whilst prohibiting others to do the same. The Copyright system gives the owners exclusive rights with regard to the exploitation of their works. However, the copyright doctrine does contain limits on copyright holders’ rights designed largely to mitigate copyright’s burden on creative appropriation. According to Barrett (2008), â€Å"Cop yright gives rights only in the author’s particular means of expressing ideas and facts, never in ideas and facts themselves†.Thus copyright does not protect the ideas but the manner in which they are expressed. Although this statement can be made seemingly without effort and with great ease, its application is not an easy undertaking and thus requires much effort. This is so because copyright law does not provide a clear distinction between the unprotected idea and the protected expression. For many years, the courts and indeed Intellectual Property Law practitioners put in enormous effort to establish and therefore draw a clear distinction between an idea and an expression but to no avail.Copyright law has till present failed to establish a clear demarcation between the boundary of an idea and that of an expression. As Justice Brenman said â€Å"this distinction between protected expression and unprotected ideas is at the essence of copyright. † This was compou nded and highlighted in Sheldon v Metrogoldwyn Pictures by Judge Learned Hands when he conceded that the line between idea and expression â€Å"wherever it is drawn, will seem arbitrary†.Courts consider this idea/expression dichotomy to be the central axiom of copyright law to use when determining what is protected in infringement cases. IDEAS What is an Idea? The answer to this question is central to the attempt to draw a distinction between idea and expression and hence the subsequent resolution to the idea/expression dichotomy. As observed by Lord Hailshaw in LB (Plastics) Ltd v Swish Products Ltd, the distinction depends on what one means by ‘ideas’. Ideas, procedures, principles, discoveries, and devices are all specifically excluded from copyright protection.As stated in the Copyright Act: In no case does copyright protection for an original work of authorship extend to any idea, procedure, process, system, method of operation, concept, principle, or discov ery, regardless of the form in which it is described, explained, illustrated, or embodied in such work. This specific exclusion helps maintain the distinction between copyright protection and patent law. Ideas and inventions are the subject matter for patents, while the expression of ideas is governed by copyright law.If copyright were extended to protect ideas, principles and devices, then it would be possible to circumvent the rigorous prerequisites of patent law and secure protection for an invention merely by describing the invention in a copyrightable work. With respect to the statement by Per Lloyd in Michael Baigent ; Richard Leigh v The Random House Group Ltd (The Da Vinci Code case), Ideas lie on the left side of the line between idea and expression, and therefore are not protected by copyright.Copyright infringement cannot result from copying an idea. The reasons why copyright law does not protect ideas is that; if the first person to produce a work based on an idea has a monopoly over it, the spread of knowledge and invention and innovation would be greatly impeded. This reason is shared by Fishman (2011) who states that, â€Å"if authors are allowed to obtain a monopoly over the ideas, the copyright law could end up discouraging new authorship and the progress knowledge – the two goal copyright is intended to foster†.The Copyright doctrine assures the authors the right to their original expression, but encourages others to build freely upon the ideas and information conveyed by a work. According to Barrett (2008), â€Å"the law must ensure that the basic building blocks of expression (ideas, facts ; elements that are standard or routine in connection with a given kind of work) remain in the public dormain free from copyright owners control, in order to ensure a continuing flow of new authorship in future†.The courts have in several cases highlighted that copyright right law does not assure authors protection in ideas. In Michae l Baigent v The Random House Group Ltd where an allegation had been made that the novel Da Vinci Code infringed the copyright in the work entitled the Holy Blood and The Holy Grail (HBHG), Mummery LJ said â€Å"Original expression includes not only the language in which the work is composed but also the original selection, arrangement and compilation of the raw research material.It does not however, extend to the clothing information, facts, ideas, theories and themes with exclusive property rights, so as to enable the claimants to monopolise historical material. Theories propounded, general arguments deployed or general hypotheses suggested or general themes written about†. The foregoing statement points that the subsistence may extend to the way in which facts, ideas and theories are expressed by the author but this does not mean that facts and ideas are themselves the subject matter of copyright protection (Bainbridge, 2010).EXPRESSIONS Mummery LJ in Michael Baigent v The Random House Group Ltd describes an expression as follows, â€Å"Original expression includes not only the language in which the work is composed but also the original selection, arrangement and compilation of the raw research material†. Expression constitutes the part of work that is protectable under copyright under copyright law. Article 2 of the WIPO Copyright Treaty provides that â€Å"Copyright protection extends to expressions and not to ideas, procedures, methods of operation or mathematical concepts as such†.Copyright laws were enacted to encourage originality by regulating creative expression. The subject matter of copyright protection is ‘original works of authorship fixed in any tangible medium of expression’ (Dratler, 2006). Copyright gives authors rights in particular means of expressing ideas and facts, never in ideas and facts themselves. According to Netane (2008), copyright law prevents others from copying only the copyright holderâ€℠¢s particular â€Å"expression†, not ideas that are expressed.In the case of University of London Press Ltd v University Tutorial Press Ltd, Peterson J stated that â€Å"Copyright Acts are not concerned with the originality of ideas, but with the expression of thought, and in case of a ‘literary work’, with the expression of thought in print or writing†. This was also highlighted in two other cases; Feist Publication, Inc v Rural Telephone, and Michael Baigent v The Random House Group Ltd. In the former case, it was held that copyright infringement may lie only in the copying copyrightable expression.In the latter case, it was held that copyright subsistence may extend to the way in which ideas, facts and theories are expressed by the author. IDEA/EXPRESSION MERGE DOCTRINE It is clearly stated that copyright law grants rights in the author’s expression of ideas, and that protection will be given as long as the expression of the same ideas are distin ct. However, there are times when there is one way, or only a few, to adequately express a particular idea. Ideas pretty much dictate the form of expression as highlighted in Landsburg v Serabble Crossword Game Player.This results in the idea and its expression being considered to be one. According to Fishman (2011),† In such cases, the idea and its particular expression are deemed to merge and the expression-the author’s words- is either treated as if it were in the public dormain or given very little copyright protection†. The effect of this is that protection may be lesser than when idea and expression are not merged. This is demonstrated in Kenrick v Lawrence were effective protection was denied to a drawing showing a hand holding a pen and marking a ballot paper.The intention of the person commissioning the drawing was that it could be used to show persons with poor literacy skills how to vote. It was held that a similar drawing did not infringe because it wa s inevitable that any person who attempted to produce a drawing to show people how to vote would create a similar drawing (Bainbridge, 2010). SUBSTANTIAL TAKING Section 2 of The Copyright and Performance Rights Act 1994 provides that substantial part includes any part of the work which on its own can be identified as part of the work of someone who is familiar with the work.Therefore substantial taking is the copying of the substantial part of a given work. However, it is difficult to determine what a substantial part is as no standard measure exists Plastics Ltd v Swish Products Ltd. The courts determine substantial by reference to the quality of what was taken and not the quantity. This was also highlighted in Ladbroke (Football) Ltd v William Hill (Football) Ltd where it was held that substantial must be decided by its quality rather than quantity, and that the significance of the part taken is a matter of fact and degree.This means that even a very small part of work can be subs tantial if it is the most valuable or memorable piece in the work. The principle of substantial taking displaces the earlier notion that ‘any’ copying of a protected work will automatically translate to infringement. The principle of substantial taking stipulates that copyright infringement will only result from the copying of the substantial part of a protected expression not the unprotected idea. Therefore, the determination of infringement depends on the quality of the work portion used in relation to the copyrighted expression as a whole.In the Harper v Row it was held that the determination of substantiality should not only the proportion taken but also on the â€Å"the qualitative importance of the quoted passages of the original expression† (Alces, 1994). CONCLUSION Ideas are building blocks of expression. An Idea is anything that when absent will result in no formulation of any work. Ideas are like ‘materials’ used in the construction of what results in copyrighted works. Expression refers to the unique and distinct manner in which unprotected ideas are presented.Expressions are ideas organised in a particular way, the organisation of which requires the use of skill, labour and judgement. It is such an expression that is protectable under copyright law. Richard (1990) postulates that, two important dichotomies lie at the foundation of copyright: (1) the subject matter of writing versus protectable expression of that subject matter, and (2) unprotectible versus protectable expression. The idea/expression dichotomy does not clearly articulate either of these distinction under the guise of its baseless distinction between ideas and their expression.The dichotomy further complicates infringement cases by relying upon a notion of â€Å"abstracting† ideas from expressions. Only the basic copyright requirements for original works of authorship and the infringement of such works must be considered. For the proper axiom o f protectability is not that expressions of ideas are protectable while ideas themselves are not, but merely that original and creative expressions alone are protectable. Though an expression is protected, copying it does not automatically result in infringement.Substantial taking is what ultimately determines whether or not copyright has been infringed. The protection of an expression hence rests on the quality of the portion of the expression copied. Infringement will only result from the copying of the substantial part of a protected expression not the unprotected idea. REFERENCES 1. Fishman S (2011), The Copyright Handbook: What every writer needs to know, 11th edition, NOLO 2. Bainbridge D. L (2010), Intellectual Property, 8th edition, Pitman London. 3. Barrett M (2008), The Emmanuel Law outlines series: Intellectual Property, 2nd edition, Aspen Publishers 4.Netane N. W (2008), Copyright Paradox, Oxford University Press 5. Dratler J (2006), Intellectual Property Law: Commercial , Creative, ; Industrial Property, Volume 13, Library of Congress 6. WIPO Copyright Treaty (WCT), adopted in Geneva on December 20, 1996. 7. Alces P. A (1994), Commercial Law of Intellectual Property, Aspen Publishers 8. Richard H. J (1990): The Myth of Idea/Expression Dichotomy in Copyright: Pace Law Review: Vol. 10. No. 3. 9. http://www. edwardsamuels. com/copyright/beyond/articles/ideapt1-20. htm

Role of Media in India

Role of Indian Media in the New Age The following is the speech given by Shri Kapil Sibal, Minister of HRD and C & IT, on the topic: â€Å"Role of Indian Media in the New Ag†, presiding as the Chief Guest for the ‘Press Club Awards for Excellence in Journalism' , on 5th May, 2012 at The NSCI, Worli, Mumbai. I am privileged to be here with you on a day the media celebrates its exceptional performers. I congratulate all those who have received awards and wish them continued success in their profession.The media has emerged as a pillar of the modern State. The foundation of a modern democratic State lies in its ability to secure fundamental rights promised to its people, to deliver justice and lead its people to economic and social progress. Democracy is defined by freedom of speech and expression. Media is an embodiment of these rights that define democracy. If we look back into history, the emergence of the modern nation-state where the sovereignty vested in its people is closely related to the spread of the printing press.Guttenbergaâ‚ ¬Ã¢â€ž ¢s Bible (the first printed book) was a precursor to the spread of democracy and republican thought across the world. Rousseau was mild mannered, but his thoughts disseminated by the newspapers in the coffee houses of Paris resulted in the French Revolution. Liberty, Equality and Fraternity as the slogan for the Revolution owes much to the media of the day. The Indian media has been truly a pillar of the Indian State. Eternal vigilance is the price of freedom. The Indian media has indeed been vigilant and persuasive in protection of freedoms and awakening thought.If we have preserved our democracy in the midst of periodic lapses into dictatorships in our neighbourhood, the credit should go to our founding fathers who created robust institutions and to the media who kept a vigilant watch at preserving these institutions. However, the nature of media has also been changing over the last two decades. The eme rgence of the electronic media in India over two decades ago since the first war to be witnessed live by millions in the cosy comforts of their homes, brought the power of imagery to the forefront.The growing dominance of imagery over substance in an era where time is of the essence and competition is intense, has brought about the need for stoking fires, beaming controversies and heated debates in the media. The divergence of approach between the print and the electronic media has been amply demonstrated in the events of the last year. Todayaâ‚ ¬Ã¢â€ž ¢s media does not provide much space for settling differences, it prefers to dog the protagonists forever reminding them of the past. There is a problem with this approach. We do not sufficiently celebrate our achievements, we do not appreciate the progress that we make.The spread of negative sentiment leads to despondency and inaction. Infact, todayaâ‚ ¬Ã¢â€ž ¢s headline in a prominent newspaper speaks of the fear that stalks t he corridors of bureaucracy. Despite the exhortation of the Prime Minister, the civil services today is afraid of action, for any action can be questioned. Faith and trust in all institutions are being eroded. Rampant mistrust, I believe, has slowed governance and if not corrected, can imperil the foundations of democracy. We have much to correct, but it is necessary for room for correction to be available.When there is a dispute in a family, the members retire to a place of seclusion to settle their differences. Today, there is no such place available due to the omnipotence of media. Competition spurs innovation, but unhealthy competition can lead to pandering. The rush for eyeballs in a crush of problems leads to extremes being aired rather than the moderate being heard. In such a situation, the responsibility of the media to the larger society gets diluted. At the same time, I would for one strongly oppose attempts to impose responsibility through regulatory action.It is for th e media to ponder and find solutions for itself. If the media fails to do so, just as we are witnessing a clamour for judicial accountability because the judiciary has not succeeded in inculcating responsibility within itself, a similar clamour for media accountability would grow. Another trend that has emerged in the recent years is the growth of the social media riding in the ICT revolution. Social interactions have exploded as never before, aided by the connecting power of the internet. The ability of thoughts to converge and congregate have multiplied manifold.These interactions have led to questioning of the present order and the search for a better world through the social media. The outpourings of protests all over the world aâ‚ ¬Ã¢â‚¬Å" from aâ‚ ¬? Occupy Wall Streetaâ‚ ¬? to the aâ‚ ¬? Arab Springaâ‚ ¬? , from the aâ‚ ¬? Lokpal agitationaâ‚ ¬? to the million mutinies erupting across the globe – made 2011, the Year of the Protestor. Street dissent in Democracies has become prevalent. Simultaneously, we are witnessing the overthrow of Dictatorships. Thoughts and deeds, actions and reactions jump across the globe to reach the mind-space of people in the twinkling of an eye.The internet today is the public square of the Grecian city-state democracies. And media is slowly ceding space to the internet as the harbinger of news and views. Our country is a nation of vast diversity and complexity. We were fortunate that our founding fathers bequeathed us an edifice that we could be proud of. A free media is a pillar of this edifice. It holds up the State and seeks accountability from it. The events of the recent past have led us to introspect on the basic elements of our State. Let the media not stay away from this introspection. Thank you. Role of Media in India Role of Indian Media in the New Age The following is the speech given by Shri Kapil Sibal, Minister of HRD and C & IT, on the topic: â€Å"Role of Indian Media in the New Ag†, presiding as the Chief Guest for the ‘Press Club Awards for Excellence in Journalism' , on 5th May, 2012 at The NSCI, Worli, Mumbai. I am privileged to be here with you on a day the media celebrates its exceptional performers. I congratulate all those who have received awards and wish them continued success in their profession.The media has emerged as a pillar of the modern State. The foundation of a modern democratic State lies in its ability to secure fundamental rights promised to its people, to deliver justice and lead its people to economic and social progress. Democracy is defined by freedom of speech and expression. Media is an embodiment of these rights that define democracy. If we look back into history, the emergence of the modern nation-state where the sovereignty vested in its people is closely related to the spread of the printing press.Guttenbergaâ‚ ¬Ã¢â€ž ¢s Bible (the first printed book) was a precursor to the spread of democracy and republican thought across the world. Rousseau was mild mannered, but his thoughts disseminated by the newspapers in the coffee houses of Paris resulted in the French Revolution. Liberty, Equality and Fraternity as the slogan for the Revolution owes much to the media of the day. The Indian media has been truly a pillar of the Indian State. Eternal vigilance is the price of freedom. The Indian media has indeed been vigilant and persuasive in protection of freedoms and awakening thought.If we have preserved our democracy in the midst of periodic lapses into dictatorships in our neighbourhood, the credit should go to our founding fathers who created robust institutions and to the media who kept a vigilant watch at preserving these institutions. However, the nature of media has also been changing over the last two decades. The eme rgence of the electronic media in India over two decades ago since the first war to be witnessed live by millions in the cosy comforts of their homes, brought the power of imagery to the forefront.The growing dominance of imagery over substance in an era where time is of the essence and competition is intense, has brought about the need for stoking fires, beaming controversies and heated debates in the media. The divergence of approach between the print and the electronic media has been amply demonstrated in the events of the last year. Todayaâ‚ ¬Ã¢â€ž ¢s media does not provide much space for settling differences, it prefers to dog the protagonists forever reminding them of the past. There is a problem with this approach. We do not sufficiently celebrate our achievements, we do not appreciate the progress that we make.The spread of negative sentiment leads to despondency and inaction. Infact, todayaâ‚ ¬Ã¢â€ž ¢s headline in a prominent newspaper speaks of the fear that stalks t he corridors of bureaucracy. Despite the exhortation of the Prime Minister, the civil services today is afraid of action, for any action can be questioned. Faith and trust in all institutions are being eroded. Rampant mistrust, I believe, has slowed governance and if not corrected, can imperil the foundations of democracy. We have much to correct, but it is necessary for room for correction to be available.When there is a dispute in a family, the members retire to a place of seclusion to settle their differences. Today, there is no such place available due to the omnipotence of media. Competition spurs innovation, but unhealthy competition can lead to pandering. The rush for eyeballs in a crush of problems leads to extremes being aired rather than the moderate being heard. In such a situation, the responsibility of the media to the larger society gets diluted. At the same time, I would for one strongly oppose attempts to impose responsibility through regulatory action.It is for th e media to ponder and find solutions for itself. If the media fails to do so, just as we are witnessing a clamour for judicial accountability because the judiciary has not succeeded in inculcating responsibility within itself, a similar clamour for media accountability would grow. Another trend that has emerged in the recent years is the growth of the social media riding in the ICT revolution. Social interactions have exploded as never before, aided by the connecting power of the internet. The ability of thoughts to converge and congregate have multiplied manifold.These interactions have led to questioning of the present order and the search for a better world through the social media. The outpourings of protests all over the world aâ‚ ¬Ã¢â‚¬Å" from aâ‚ ¬? Occupy Wall Streetaâ‚ ¬? to the aâ‚ ¬? Arab Springaâ‚ ¬? , from the aâ‚ ¬? Lokpal agitationaâ‚ ¬? to the million mutinies erupting across the globe – made 2011, the Year of the Protestor. Street dissent in Democracies has become prevalent. Simultaneously, we are witnessing the overthrow of Dictatorships. Thoughts and deeds, actions and reactions jump across the globe to reach the mind-space of people in the twinkling of an eye.The internet today is the public square of the Grecian city-state democracies. And media is slowly ceding space to the internet as the harbinger of news and views. Our country is a nation of vast diversity and complexity. We were fortunate that our founding fathers bequeathed us an edifice that we could be proud of. A free media is a pillar of this edifice. It holds up the State and seeks accountability from it. The events of the recent past have led us to introspect on the basic elements of our State. Let the media not stay away from this introspection. Thank you.

The 1992 European Exchange Rate Mechanism Crisis Case Study

The 1992 European Exchange Rate Mechanism Crisis - Case Study Example had exited the European exchange rate mechanism and that interest rates would remain unchanged at 12%, Italy was also affected by the crises on that same day and exited from the European exchange rate mechanism although it rejoined the union some years later.3 The UK crises can be linked to the failure of the regime to establish a crisis prevention and management mechanism within the union, if there existed a crisis management mechanism within the union it would have prevented the occurrence of the financial loss by the UK. In the ERM the currencies were floated and the exchange rate was determined by the market, the market forces dictate that if a currency is highly demanded then the currency will revalue and on the other hand if a currency is less demanded the currency will devalue. The crises in the UK can be linked to this market forces that determine the exchange rate of a currency, the government strategy at the time was to create demand for the pound by raising interest rates but this turned fruitless because speculators and investment banks were already aware of the strategy behind such a decision, speculators and investment banks therefore sold the pound to hold other currencies and this led to crisis in the UK which saw the devaluation of the pound. An expansionary monetary policy by a member of the European exchange rate would result into low interest rates among the other member countries, this would lead to the appreciation of all the other currencies, therefore there was a need to coordinate the policies among the member countries of the European exchange rate mechanism, the optimal coordination response to an aggregate demand shock by a member country was a set of small devaluations by the other countries, however this was not the case in this regime... The researcher of this case study concludes that the 1992 crises in the UK was as result of increased conflicts and lack of commitment among members of the European exchange rate mechanism. This led to frequent speculative attacks where the speculators and investment banks were aware of the strategies of individual central banks that led to great financial losses. The European exchange rate mechanism was initially formed to stimulate trade and investment among member countries of the union; it was also to be used as a tool that would help maintain a stable exchange rate among the currencies of member countries where countries were allowed a 2.25% fluctuation margin. However, interest rates and government policies were determined through market forces and were no longer influenced by external forces, this has led to a stable economy in the UK. In 1999 the European exchange rate mechanism was replaced by European exchange rate mechanism 2, the new mechanism seem to be better than the o riginal mechanism in that in this system currencies were allowed to float under a margin of 15% against the euro, this system is also better than the original because in that it uses the euro as the central unit of determining exchange rates. The European exchange regime would have been beneficial to member countries only that there was an increase in the level of conflict and decrease in coordination of policies, the regime led to great losses but was also beneficial in that it stimulated trade and investment among the member countries.

Quality Analysis of Research Paper Example | Topics and Well Written Essays - 2500 words

Quality Analysis of - Research Paper Example Services that Provide Customer Support at L-3 Vertex Logistics solutions Company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 iii. Fulfillment of Operational Requirements†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦9 V. Outlining Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...11 VI. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...11 VII. Summary and recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 VIII. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 Quality Analysis of the L-3 Vertex Logistics Solution I. Abstract The Vertex Logistics Solutions Company is a Logistics firm that is based in Vancouver. In this sense, it offers its numerous clients with in-depth warehousing as well as distribution services. The company also provides both multinational and domestic companies with distributions services that are superior. These ones are channeled to different points in North America and beyond. It possesses other sub-branches that include the L-3 Vertex Logistics Solutions, which offers sustainable support services in relation to aerospace. This is related to the department of Defense, Government agencies in the U.S as well as foreign governments across the world that include the war zone areas of Kuwa it, Afghanistan and Iraq. Its other portfolios include manufacturing materials, textiles, food products and goods used for retail purposes by consumers. In relation to maintenance of machinery, the company is involved in engineering, flight operations, repair, maintenance and overhaul as well as supply chain management. This is additionally coupled with internal project management alongside the presence of a number of consultation teams. Together with its sub-companies the vertex logistics solutions engages in a number of quality management practices. It employs the use of supply chain management, and the six sigma model. As a result of application of these practices, the vertex logistical solutions company has achieved a great deal of success in the way that it implements appropriate quality management plans. Therefore, this paper will make an analysis in relation to the quality of products from the company. It will explore and summarize the applications and benefits that have been realized by the vertex logical solutions has realized as a result of putting into practice several acts that are related to quality management standards. These are mainly related to the areas of Environmental safety and health, Services that enhance customer support, the development of products and the support of customers who are located in foreign countries. In order to ensure that their products are up to standard and meet the needs of customer, the company ensures regular checks of their quality. This has enabled them to maintain consistence during their production hence customer satisfaction at all times. As a result they have been able to maintain their profit margins. At times, this is even improved since through the quality production, the company is able to attract new customers and make more sales. It is because of this that ultimately the company has maintained its competitive position in the market for a long time (L-3 Vertex Logistics Solution, 2013). II.

The Brain and Consciousness Essay Example | Topics and Well Written Essays - 500 words

The Brain and Consciousness - Essay Example Many of the experiments discussed on class regarding blind-sight, and the responsiveness of the body to stimuli which affect the body through a visual blind spot could well be explained by the autonomic functions of the brain stem. (Corey, et al. 1995) This portion of the brain is responsible for many autonomic function of the body, such as respiration, heart beating, etc. Advanced training, what is often referred to as subconscious responses to external stimuli, could well be the part of neural learning which happens in the brain stem. The received stimulus does not have to transmit as far as the brain cerebral hemisphere for the body to 'know' how to respond. Thus, learned behaviors become more of a subconscious, autonomic function because of brain stem responses. The visual cortex composes approximately 1/3 of the brain surface area, and if primarily responsible for receiving and processing visual input. The visual cortex is highly pattern recognitive, therefore it processed patterns in order to break down the input signals and make connections for the mind to understand. Visual understanding is an important part of thought and understanding. The proof of which is the importance and presence of dreams. Regardless of the dream theory one ascribes to, each theorist and their theories lead in the same direction.

Questions and essay Example | Topics and Well Written Essays - 1500 words

Questions and - Essay Example nomena† or â€Å"all there are,† the real thing or one that we cannot perceive but whose existence we know of is the â€Å"Will as thing-in-itself.† However, for Schopenhauer, this â€Å"Will as thing-in-itself† cannot be separate from â€Å"phenomena,† while Kant believed they were separate. According to Schopenhauer, the two aspects of the world that we experience are the objective world or the external world that is relative to each of us, and the subjective world of the will, which is internal to us. Thus, the movement of the hand is objectively the outward movement, but inwardly it is the will in the individual to move it. For Schopenhauer, the doctrine of the will to live means that everything in this world is an expression of the will and thus depends only on oneself. The world was therefore shaped through man’s will. Thus, when there is a will, there is life. Moreover, when one has the will to live, he does not fear death. This is the basis of the will to live or survive, which is the highest of all wills. For Schopenhauer, the physical body is the only object relative to the individual. The physical body is the object that experiences our will and is subjected to the laws of the universe, and the vehicle by which we experience emotions and action. It is the will that directs and shapes the body as it is. Schopenhauer believes that if humans see the truth of the world from a moral perspective, they would see suffering, death and all other repulsive things. Thus, the result would be their denial of the will-to-live, which some people express through asceticism. This is the human condition, thus the goal of philosophy is to teach people to embrace the will-to-live and thereby to direct it towards better ways. I agree with Schopenhauer on the human condition. Thus, I believe one should own all these bad circumstances that surround him, and thus accept the will-to-live in the process in order to change these bad things. According to Schopenhauer, one

Leadership Personal Issues and the Rules of Law Assignment

Leadership Personal Issues and the Rules of Law - Assignment Example Consequently, they made obligatory that the recruits ought to have two years college credits merits or two years in the military. Nonetheless, there has never been consensus over the issues. Those arguing against the postsecondary education prerequisite hold that the requirement the unreasonably limits the current thin applicant pool by not including the otherwise other qualified applicants. In addition, they argue against the requirement as discriminatory in nature and therefore have a disproportionate negative blow on minorities because it provides unequal opportunities for secondary schooling. They also view that higher education does not entirely provide all the skills looked-for to execute the job since those skills come exclusively because of experience in the policing career. On the contrary, those who support the requirement also have stern reasons for their stand. They believe that policing is a complex career, where knowledge and skills indispensable to do the job effectively can only be scholarly acquired in a classroom, and not exclusively through on-the-job experience. The society has become progressively more well-informed, and it is indispensable for polic e to keep tempo with the larger civic. According to proponents, postsecondary recruits are more mature and more-rounded and are likely to interact easily with the public to offer solutions with understanding rather than authoritarian approach. Consequently, they hold that those who learn criminal justice at higher institutions will bring a more in-depth acquaintance of the system, its diverse components, how it works, as well as the established hypotheses on the causes of crime.  

Significant Events in the Middle East After 1850 Term Paper

Significant Events in the Middle East After 1850 - Term Paper Example Saddam hated living with the step father which prompted him to move to his uncles, subsequent to his release from prison. At this point Saddam was a 10-year-old boy. Saddam then went to Baghdad to continue with his schooling where he joined high school. But, he enjoyed politics than school. To his rescue, his uncle helped him make a debut in politics. In 1957, he joined his uncles party Baath. His membership started with a low tone, until 1959 when he was appointed a member of the squad Assassination. He, however, fled Iraq after a failed assassination attempt in the same year, of the then prime minister. Then he went to Syria for one month and then to Egypt, where he stayed for three years in exile. Saddam was a brutal and ruthless president as depicted by most of his actions during his time as the president of Iraq. For instance, he executed three hundred military officers in the year 1982, after their rebellion on his approach of fighting with Iraq. He ousted out of power in 2003 by US forces and after he was found guilty of various human atrocities he was hung in 2006. (thefamouspeople.com, 2010) Yasser Arafat was born in 1929 in the city of Cairo by a Palestinian father with an ancestry of Egypt and his mother was a Palestinian. His mother died while he was just 5 years of age. Subsequently, he moved to live with a material uncle in the city of Jerusalem. After living in Jerusalem for four years, his father took him back to the city of Cairo to be taken care of by an elder sister alongside other siblings. he never attended his fathers funeral in the year 1952. While in Cairo, before age 17, Arafat used to smuggle fire arms to Palestine with the aim of their being used against the Jews and the British. During the period of the war between the Arab states and the Jews, he abandoned his studies at Cairo University so as to go and battle against the Jews around the area of Gaza. He later

Newtons Laws of Motion Essay Example | Topics and Well Written Essays - 1500 words

Newtons Laws of Motion - Essay Example Several things are needed to be defined to understand this law. Firstly we talk about inertia. Inertia is an ability of matter to resist any change in its motion. For example when a person is sitting in a bus, he is moving with the same speed as that of bus. If brakes are applied suddenly by the bus driver, it is the inertia of a person's body that pulls him forward. The second thing that is important to understand is the concept of Net forces. A net force is the vector sum of all the forces being applied on a body. For example if two forces, each of 10 N, are applied on a body, one from the top and one from bottom then the body will not move in any direction. Since these forces will cancel out each other's effect and the net force on the body will be zero. Now if an object experiences any net force greater than zero it will change its state. A very common day example of this can be a car moving on an empty road. If you turn off the engine, the car will move to some distance and then stop. What is the reason behind this The car when moving is experiencing a force from its engine and some other forces such as friction from the road and air resistance. The car needs sufficient driving force from engine to counter the effects of air resistance and road friction. When the engine is turned off, the car will move because of the momentum it gathered due to its motion for some distance but a net force opposite to its direction of movement are being applied by road and air which will slow it down and will ultimately stop it. Same goes with a cold drink glass in a glass holder kept in a moving car. If a car is moving with the speed of 70 km/hr without any speed breaker and considering that the road is all smooth, the cold drink will not spill out of the glass but it will spill out in case of application of sudden brakes. The reason is simply that when the car was moving with a constant velocity, the drink in the glass was also moving with the same speed and in the same direction as that of car. But when brakes were applied suddenly and car stopped the drink still continued its motion which causes it to spill out of the glass because the force was applied to the wheel of the cars to stop them and not to the coffee. So, when no external force was applied to the drink it continued its motion till it spilled. In our everyday life we do many things that are good examples of First law of motion. Such as a carpenter or a wood worker: when he feels that the head of hammer has loosen its place from the wood of hammer, he hold the hammer from the middle and bangs its bottom on a hard surface to tighten it to its place. The phenomenon behind this is when he moves hammer at a fast speed downwards, every part of hammer is moving with it, but when the bottom hits the surface, still the head of hammer is moving with the same speed downwards and due to this it fixes itself on hammer. (Henderson T. 2004) Newton's Second Law of

Organizational culture is fundamentally about symbolic meaning and as Essay - 11

Organizational culture is fundamentally about symbolic meaning and as such cannot be managed. Discuss - Essay Example Apart from this, the visit also guides decisions on choice of theories, authors and exclusion of irrelevant material. After the identification of appropriate assignment material, it was necessary to use such materials in a suitable manner. Using the resources forces a researcher to engage in in-depth reading to properly analyze ideas (Beard et al 2009, p. 56). Critically engaging the questions set for the essay is possible using several approaches. The initial step is exploring critical texts on the same topic with the intention of making comparisons. Another way of achieving critical engagement is analyzing all components of the question to understand it better. For example, the question for this assignment has three components that include organizational culture, symbolic meaning and management. Critical engagement requires that one explore the three components of the assignment question (Oleary 2004 p. 84). Evaluating the quality of sources that one wishes to use is mandatory to attain success in this assignment. One would expect that the books on the reading list would be helpful. This explains why it is fundamental to assess the quality of the suggested books. The evaluation of quality is not simple because it requires knowledge of several scholarly articles. Quality materials should also be peer reviewed because such sources have been exposed to adequate criticism. This suggests evaluating quality of assignment sources includes confirmations of whether the sources have been peer reviewed. Apart from peer reviews, quality of sources is manifest in the qualification of their authors (Cooper 2004 p. 36). Experienced authors present quality sources that make it easy to complete such assignments at a speedy rate. The quality of sources also depends on the depth of the research that the author takes before producing the book. This suggests that a book that covers general aspect of management

Canon Versus Epson Essay Example for Free

Canon Versus Epson Essay On the occasion of the launch of the New Occasional Observer issue of June / July 2006 entitled Empire of High-tech, two press advertisements have been selected. These advertisements are meant for multifunction scanners, of Epson and Canon. These two ads have caught the attention to study them sequentially by means of quantitative and qualitative studies to analyze their strengths and weaknesses before proposing a new advertisement as to which one has been the least attractive from the readers perspective. Canon and Epson are both international benchmarks for all aspects of imaging. Canon began in 1930 with cameras and then moved on to printers and scanners and Epson has released the first printers to extend its expertise in the field of cameras. Canon puts more emphasis on the art of the image, which is perfected by quality tools (the site offers to download pictures of fashion as an advertisement for appliances). Everyone is free to exercise their creativity in the best conditions. As for the Epson, it emphasized its professionalism and reliability. Both are assured by technical expertise and the proven quality of its products allows everyone to get the best results. The two products are multifunction printer and scanner, which, by their functions and attributes, make them easily comparable. They seem to meet the same needs. They can print photos without the need of a computer. The prints are fast and are of high quality (comparable to that of laboratories). They have an integrated high-resolution scanner of 1200 times 2400 dpi and a screen for viewing prints. However, it is observed that the advertising targets and objectives are different. This is related in part to the image and strategy of each company. After analyzing the two advertisements, it is noted that the targets and objectives are consistent with the advertising strategies of each brand. So what is the best advertising strategy designed to best meet the instructions of the copy strategies? The Canon company is launch the new printer-scanner Canon Pixma MP450, which provides quick and easy high-quality prints. The launch of the new printer-scanner from Epson Stylus Photo RX520 is for family use which provides an easy and attractive price of printing high quality photos. Although consumers have become accustomed to using digital cameras to store their photos on memory cards and use the software to edit their photos, they are still reluctant to print them out themselves for fear of not getting a satisfactory print quality or if it costs them more expensive than in a lab photos. Both the companies need to gain the trust of the consumers by proving that the picture quality of a printer-scanner is comparable to a photo lab. This is to reassure consumers about the quality of photos that are developed them. The companies need to provide the consumer with a desire to buy a technical product for use that is related to leisure or looking for creative pleasure and is also considered a priority. The purpose of advertising will be to combine the performance of a product in both design, aesthetic that recalls the famous image relatively in the background and technique. SWOT Analysis of Canon SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and is an important tool often used to highlight where a business or organisation is, and where it could be in the future. It looks at internal factors, the strengths and weaknesses of a business, and external factors, the opportunities and threats facing the business. The process can give you on overview of where the business, and the environment it operates in, is strategically. This is an important, yet to simple to understand, tool used by many students, businesses and organisations for analysis. The following SWOT analysis looks at Canon which is operating in Technology industry. The analysis shows Canons Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis will give you a clear picture of the business environment Canon is operating in at the present time. Strengths: The strengths of a business or organisation are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. The following section will outline main strengths of Canon . †¢ Having alliances with other strong and popular businesses is a major plus point for Canon as it helps bring in new customers and make business more effective. †¢ Being a market leader, as Canon is, is key to their success as it boosts reputation, profit and market share. †¢ Riding high in the niche market in Technology industry has helped boost Canon and raised reputation and turnover. †¢ Keeping costs lower than their competitors and keeping the cost advantages helps Canon pass on some of the benefits to consumers. †¢ The services/products offered by Canon are original, meaning many people will return to Canon to obtain them. †¢ Canon’s marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength.

The Vital Capacity Test In Football

The Vital Capacity Test In Football Football has become a sport that interest by all population in this world. To play or become a good football player, the person must master many skills and have a healthy physical and mental. Football players also must combine speed, strength, agility, power, and endurance as basic qualities before the individual skills inherent to the playing of soccer can be utilized and depend on the position such as defense, strikers, midfielder and goal keeper. The understanding of the physical and the mental demands of the sport will enable a more scientific approach to the training of soccer players by (Bell and Rhodes 1975; Caru et. al. 1970; Fardy 1969). Football is one of the sports that need high intensity of workload or physical activity, for example the combination of walk and repeated sprints need sufficient recovery between activity. Stated by (Nicks et. al. 2006) and Romer et.al. So the player must have strong muscles, high muscular endurance, have strong core and have high level of aerobic capacity because the football game are played for 90 minutes. So the training must contain high aerobic training to improve cardiovascular and pulmonary functions so the athlete can cope with the sport. Physiological assessment of athletes can provide an opportunity to examine or test the adaptation to specific types of exercises and training. These adaptations can be valuable to the clinician, coaches and athletes themselves. For example, lab test that can be proceed to examine the adaptation to specific types of exercises and training. To test the adaptation to the lung we can use pulmonary functions test to examine the effectiveness of lung muscles functioning, to check the vital capacity and to estimate the lung volumes. The function of the lung is to deliver O2 to gas exchanged surface and exhaust CO2 to atmosphere. To achieve this with brain functioning normally, breath begins with contraction of inspiratory muscle enlarging the thorax, lowering intrathoracic and pleural pressures, enlarging the alveoli and airways, expanding the alveolar gas so reducing its pressure below atmospheric. Air at atmospheric pressure must flow into the thorax where it is conducted to, and diffuses, out into the alveoli. The carriage of air through the airways depends on the patency of the tube as well as on the consistency of the lung and the power of the respiratory muscles. At any one moment approximately 100ml of desaturated blood, with a strong affinity for O2, is spread over an area of 70 square meters( area of pulmonary capillary bed ) separated from air by a membrane 0.2 micron thick. Oxygen from alveolar air diffuses rapidly across the alveolar capillary membrane and is finally chemically combined with hemoglob in molecules within the circulating red blood cells (RBC), CO2 diffuses into opposite direction and is eliminated in expired gas. The Vital capacity test is one of the oldest and most common respiratory tests. The measurement of vital capacity (VC) simply requires that an individual blow as large a breath of air as possible into a spirometer. Thus, the person expels three of the four components of the total lung volume when performing the vital test. There are inspiratory reserve volume (IRV), tidal volume (TV) and expiratory reserve volume (ERV). It provides an indirect indication of the size of the lung, although it is not a complete measure of the entire lung size because it does not account for residual volume. In general facts, vital capacity relate to three uncontrolled characteristics which are age, stature and gender. Lung function measurements also may be made for several reasons. They are useful in describing the lung for diagnostic purpose and subsequently in monitoring change. Accuracy and consistency are therefore very important, and a convention exists for the procedure of measurement and expression of result. In general, a measurement will only be accepted after multiple attempts have been scrutinized and expressed under standard conditions. These are usually body temperature and atmospheric pressure. To guarantee accuracy, laboratory practice should include regular physical and biological calibration of the equipment. Standard for good laboratory conduct have been described greatly by British Thoracic Society or association of respiratory technologist and physiologist 1997. In health there are several factors which influence the magnitude of the lung function. These include height, sex, age, and to a lesser degree weight and ethnic origin (Cotes1979, Anthonisen1986). As a result, assessment of normalcy can only be compared with reference values. The better can be obtained from the study of larger numbers of normal people from the relevant population (European community for Coal and Steel 1983). Once obtained, results can be expressed as percentage predicted or, more correctly, by comparison with the 95% confidence interval for the valves. Problem statement. It is interesting to know whether there are any different of lung volumes and lung capacities base on the different position in the football team such as striker position and defenses position. In football team, the defenders position tasks are different with the striker position task, for example the defensive position, the job of the centre backs or  central defenders  is to stop opposing players, particularly the strikers, from getting the opportunity to score, and to clear the ball from their own penalty area. So usually the defense has big physical to stop the striker, but different with the striker position, usually the strikers position players have not too big physical, because these positions are for the fast person to score the goal. This study of pulmonary function of the Uitm football players base on position, have taken students group of both striker position and defense position of aged between 19-25 years and focused on essential parameters including, FVC and has used Spirometer. The spirometer device used to assess these parameters. This study mainly concentrates on lung parameters including Forced Vital Capacity (FVC) and how far it varies base on the position such as striker and defense. The FVC also use to assess the lung function of Uitm soccer players. Operational Terms 1.2.1 Exhalation is act or an instance of exhaling air. From journal sources Masaoka Y, Satoh H, Akai L, Homma I. (2010) 1.2.2 Inhalation is the drawing of air or other substances into the lung. From internet sources http://en.wikipedia.org/wiki 1.2.3 Total lung capacity are refers to the total amount of air in the lungs after taking the deepest breath possible. From internet sources http://en.wikipedia.org/wiki 1.2.4 Ventilation is a cyclic process of inspiration and expiration whereby optimal levels of Oxygen and cabondioxide are maintained in the alveoli and arterial blood. 1.2.5 Tidal Volume (VT) is defined as the amount of air that is inspired and expired during normal resting ventilation. 1.2.6 Forced Vital Capacity (FVC) is the maneuvers in which the maximum amount of air that can be exhaled following a inspiratory effort. 1.2.7 Maximum voluntary ventilation (MVV) can be defined as the maximum volume of air that can be breathed by a person in one minute. From internet sources http://www.answer.com/topic/maximum-breathing-technique Objectives In this study, there are some purposes or objective that can be seen. They are; To measure the level of fitness of Uitm football players by using force vital capacity y test. To determine whether there is a different in pulmonary functions base on position in football team such as defense and striker. 1.4 Hypothesis H °-There is no significant different on pulmonary functions in football position such as striker and defense H ª-There is significant different on pulmonary functions in football position such as striker and defense 1.5 Significant of the study The significant of this study is mainly to measure and compare the lung volumes and capacities among the Uitm football player base on their position. Does the football position such as striker position and defenses position have differences effects on the lung volumes and capacities? The study is important because it can help certain peoples such as coach, physiotherapy and athletes especially in any kinds of sports to improve pulmonary functions. In addition, this study also can increase knowledge of coach and athletes, and show them how important is to have efficient and strong lung to improves their performances for their sport. 1.6 Delimitation The first delimitation is the number of any kinds of research subjects, which consists thirty (n=30) age range from 19-25 years old will take part in this study. The subjects are selected in the Uitm football team and physically active and all the participants must be healthy. The subjects are divided into two groups of defense and striker. The others delimitation is the subject gender and age. The test will be conduct in Physiology Lab. Limitation In this study, the participants involved may have some experience in vital capacity test. The participants that will be selects in this study will be participating in the lab test by using spirometer. The participation is important in this study because it can affect the results and data if the participants do not cooperate and participate willingly. Besides that, the time constrains also can be one of the factors because the participants have their own schedules and will clash with the test schedules and can not attend the test. In addition, money can be a problem because, there is no sponsored in this study. The daily activities of the participants will not be controlled. Assumption In this study, it can be assumed that all the participants can do and completed the vital capacity test. Thus, I also believe and make sure that all the participants will understand and follow all the instruction given by the technician. The researchers also predict that all the participants are physically active and healthy. The researcher assumed that the test in this study instrumentation was appropriate for the target population. I also predict that all the participants fully understood the types of test and method and how to perform it correctly.

Impact of BIM on Construction

Impact of BIM on Construction Building Information Modelling is certainly beginning to change the way the building looks and the way they function. This implementation of BIM has taken the construction industry into a new-era where all processes has fasten up, the benefits are not just time and cost savings but also reduction of risks and uncertain in construction process. From the through literature review of many researchers works published in various journals suggestions are being made as how this BIM approach is being carried out in construction industry, at the same time a critical literature review is also being conducted on the cost estimation within BIM technologies and whether this can benefit or harm the future role of the quantity surveyor. A questionnaire was designed to identify how the use of BIM will affect the future role quantity surveyor. The questionnaires were distributed to construction professionals within UK. From the analysis of the results obtained and comparing them with the literature review it is very clear that the construction industry is lagging in implementing e-procurement approach when compared to other industries and having realizing the potential benefits the BIM is being offering in various fields of construction industry the construction professionals are very much confident that BIM approach can enhance the procurement process and were also looking forward to implement this type of approach into their projects which makes room for bringing the whole project under a single platform Contents 1.0 Introduction The following research will investigate and analysis how the use of BIM will affect the future role of the quantity surveyor. According to the Royal Institute of British Architects RIBA (2012), almost a third of construction consultants are now using BIM .Thenbs (2011) provided information that in May 2011 UK Government Chief Construction Adviser Paul Morrell called for BIM adoption on UK government construction projects of  £5million and over. Thenbs (2012) provide information that Building Information Modelling covers geometry, spatial relationships, light analysis, geographic information, quantities and properties of building components. BIM data can be used to illustrate the entire building life cycle. quantities and properties of materials can be extracted easily and the scope of works can be easily defined. Furthermore systems, assemblies and sequences can be shown in a relative scale to each other and relative to the entire project. 1.2 Problem identification and purpose of study The main role of Quantity Surveyors is to estimate the building cost the modern quantity surveyor provides a service that covers all aspects of procurement, contractual and project cost management. The role of the quantity surveyor plays a very important role in all phases of any type of Construction Company  estimators have developed their computing skills in using estimating systems but mostly relying in adopting spread sheets and database ages(EstimatingTendering book) I believe there is still a market for large databases and standardized items (connections, assembly options) that can assist in the bill production phase. Repository (2012) stated that over the years the need for more cost effective, better quality and environmentally friendlier construction has grown, these factors are the main Influences on the development of technology in the construction industry. Building Information Modelling (BIM) is one of the technologies that have been creating a buzz in the construction industry over the last few years. Ukconstructionessays (2012) provided information that Building Information Modelling, or better known as BIM is not; strictly speaking a new technology as it has been developing and used by other industry sectors since 1950s i.e. the automotive and aero plane industries. As technology evolves, we are forced to evolve with it or run the risk of being left behind. The traditional way of utilising the services of a quantity surveyor has largely been at the stage of costing a design, and the production of procurement and construction documentation (Asworth and Hogg, 2002). With the development of technology like BIM, the responsibilities of professionals are starting to shift. BIM includes a series of cost management functions that could change the processes of cost management of construction projects. This forces the quantity surveyor to focus more on different parts of the cost management process, than what would have previously. Not only will BIM influence the cost management functions and responsibilities of the quantity surveyor, but also the technology and types of software that are currently used in quantity surveying offices. 1.5 structure of the dissertation The whole dissertation is primarily divided up into 6 chapters Chapter 1: Introduction Chapter 2: Literature review Chapter 3: Research Methodology Chapter 4: Analysis Discussions Chapter 5: Conclusion Recommendations Chapter 6: References 1.6 Aims Objectives Aim: The objective of this dissertation is to identify if the use of BIM in the construction industry is going to affect the future role of the quantity surveyor. Objectives: To understand what is BIM To Research into whether BIM will help aid the Quantity Surveyor To Research into whether BIM will affect the role of the Quantity surveyor To summarise, analyse and evaluate the data collected in order analyse how the use of BIM will affect the future role of the quantity surveyor. Critically analyse the data collected from these questionnaires by comparing theoretical conclusions with the empirical research findings to draw conclusions. To prepare a questionnaire to collect data from practitioners within the construction industry in the UK in regards to whether the use of BIM will affect the future role of quantity surveyor. Clear objectives are important to determine whether this study is achieving what it set out to do. It is also important to write program objectives as specifically as possible to provide program clarity and strong links to evaluation. It is much easier to evaluate a program when clear objectives have been developed my peer (2012). 1.7 Restraints Limitations The main restraint is the access and use of BIM software as a full time student I do not have access to BIM software within the construction industry or at the university. Archicad or Autodesk will need to be used to understand fully what BIM is and how it works; a student version can be downloaded online. The research will involve the use of academic materials such as textbooks, journals, published and unpublished documents and internet sites. The data analysis will be carried out by sending out questionnaires to a range of construction professionals working within a Birmingham consultancy, and the results presented in bar charts and analysed after. Another restraint is how many people answer and return the questionnaire, the more people that answer the questionnaire will be beneficial within the analysis as a greater number of people will give much more accurate results. Many of the potential individuals who will carry out the questionnaire may have busy schedules so research must be taken into ensuring that questions are suitable and are able to draw suitable responses from at the end. It will be hard to measure how many construction companies currently use BIM and whether It is having an effect on the role of quantity surveyors working within the construction industry as there isnt enough time to gather research from every construction around the UK .Throughout the study an open mind will be maintained whilst undertaking the research and analysis of the data collected. 1.8 Research Beneficiaries / Dissemination This research will be useful into identifying whether the use of BIM will affect the future role of the quantity surveyor or aid the future role of the quantity surveyor. And to also identify what specific ways the quantity surveyor may benefit from using BIM and in what specific ways the quantity surveyor may be affected by the use of BIM in the future. Other categories to benefit from this research include the researcher, students and academics. By undertaking this research companies and people working within the construction industry can have a better understanding on the use of BIM approach and how it can be implemented within the cost estimation stage of a project and also into different phases of a project and the views of other professionals working within the UK construction industry on this application can be found and thus can implement that application effectively for the success of the project. 2.0 Literature review 2.1 Introduction: In this chapter 2 of literature review, a critical literature has been conducted about how the use of BIM can aid the role of quantity surveyor and how BIM may be a threat to the future role of the quantity surveyor. 2.2 Building Information modelling Constructionbusinessowner (2012) provided information that BIM allows early collaboration and integration of the design information in a 3-D environment programs are widely used in the early stages to eliminate potential issues that would be costly to rectify in the field. All parties involved benefit. Designers can identify and correct design issues before they result in rework and schedule delays. Contractors have more reliable information and can better plan for equipment use and construction sequencing. Owners can walk the project in a 3-D environment during the design. And facility managers can pinpoint ergonomic issues and plan maintenance activities more efficiently by sharing the model with their vendors and contractors. BIM will only benefit users if it leads to improved design, faster delivery, reduced price or improved value. A combination of these factors will dictate how successful BIM implementation will be in the coming years. When all members of the construction team work on the same model, from early design through to completion, changes are automatically coordinated across the project and information generated is therefore of high quality. The construction industry is widely acknowledged as unique and conservative. Building Information Modelling (BIM) systems have the potential to revolutionize current practices and to automate the measurement of quantities from construction drawings. However, there are fears that such developments could threaten the future role of the quantity surveyor. 2.3 Advantages of BIM The application of BIM has the result of many advantages, such as: Greater speed The multi-dimensionality of BIM allows various deliverables and documentation to be prepared simultaneously to the design of the building. Furthermore, the use of object-oriented design and the re-use of information accelerate the creation of drawings (Ashcraft, 2007). Changes made to a certain aspect of the model or the design will be automatically updated through the rest of the project, which allows for major time savings. Lower costs Sabol (2012) provided information that BIM offers the capability to generate take-offs, counts and measurements directly from a model. This provides a process where information stays consistent throughout the project and changes can be readily accommodated. Building information modelling supports the full project lifecycle and offers the capability to integrate costing efforts throughout all project phases. According to chuck Eastman (2011) at any stage of the design, BIM technology can extract an accurate bill of quantities and spaces that can be used for cost estimation. Cost estimating is currently a time consuming process, requiring an entire team of estimators. Acebytes (2012) provided information that there are multiple factors hindering the transition to model-based estimating; however, the risks are justified by the benefits of estimating with BIM. Building Information Modelling has the capability to automate a quantity take-off, which will reduce the time and costs required to estimate a project. By using a building information model instead of drawings; the take offs, counts, and measurements can be generated directly from the underlying model and the information can be linked to generate bills of materials, size and area estimations along with other related estimating information. According to Hardin (2009) another strategy for leveraging BIM during a project is to use the BIM file for updating estimates very quickly, last minute design changes can be altered and updated much more quickly than typical take off methodologies can catch up with . Disadvantages of BIM Precisedraftunginc (2012) provided information that BIM requires more effort at the front end of a project to establish the initial framework. But the payoff is that you are able to extract a much higher quality and greater quantity of information from that model. BIM allows changes to happen easily, so clients may continue to make changes too late in the process, and that can impact construction and design costs. BIM results in much larger file sizes than traditional CAD systems, and requires higher performing computer hardware to operate it effectively. BIM requires more thoughtful design. We now have to do what all good designers have done in the past: Think in 3d and visualize the final product! 3.0 Research Methodology A Quantitative research methodology will be used. According to Shamil Naoum, (2006 p.g39) quantitative research is based on a hypothesis or a theory composed of a variable measured and analysed with statistical procedures. Quantitative research enables the author to measure and analyse data. Benefitof (2012) provided information that the relationship between an independent and dependent variable is studied in detail. The use of standard means in quantitative research means that any research may be replicated, analysed and also compared with other similar studies. Quantitative research allows for greater accuracy and objectivity of results gained .Quantitative research usually filters out all external factors and if well designed, it provides unbiased and real results. Quantitative research is a great method to finalise results and disprove or prove a hypothesis. It is useful for testing results gotten from doing various qualitative experiments, thereby leading to the final answer. Qu antitative Research will provide the advantage of finding a premeditated set of result from a range of professionals in the construction industry. The main strengths of quantitative data collection: Numeric estimates Opportunity for relatively uncomplicated data analysis Data which are verifiable Data which are comparable between different communities within different locations Data which do not require analytical judgement beyond consideration of how information will be presented in the dissemination process. The Weaknesses of quantitative data collection: Gaps in information issues which are not included in the questionnaire, or secondary data checklist, will not be included in the analysis A labour intensive data collection process Limited participation by affected persons in the content of the questions or direction of the information collection process. (Reliefweb 2012) A Questionnaire will be produced to obtain data. Statpac (2012) provided information that Questionnaires are very cost effective when compared to face-to-face interviews. Questionnaires are easy to analyse, they are familiar to most people. They are less are less intrusive than telephone or face-to-face surveys. The results from the questionnaires will then be produced into bar charts and analysed. The questionaries will be sent by letter to a construction consultancy in Birmingham Rider Levett Bucknall in which I gained work experience with in 2011. Questionnaires will also be sent out to a number of Contractors within the west midlands area this will aid within the analysis as the research will be gained by both contractor and consultants and a deeper and more accurate conclusion will be gained at the end of the study. The nature of the data required will be based on personal opinion from a range of construction professionals working within a construction consultancy and a construction contractor. 4.0 Results 4.1 Introduction This chapter is mainly intended to cover the results in detail from the questionnaire sent to the various construction professionals within the UK in a statistical format by making use of Excel and MS Word. The questionnaire data has been broke down critically by representing in graphs and tables. 4.2 Results Explanation The questionnaire has been distributed to 79 construction professionals through email. Out of these 79 questionnaires 37 complete responses have been obtained and 13 responses were incomplete responses. Sample Size originally distributed = 79 Response received (complete response) = 37 No: of incomplete Responses = 5.0 Discussion of Results 6.0 Conclusion and Recommendations The aim of this research report was to study the influence of BIM on the quantity surveying profession. One of the most apparent and vital consequences that will result from implementing BIM into the quantity surveying profession is the effect that it will have on the traditional roles and responsibilities of the quantity surveyor and the structure of quantity surveying firms. BIMs capabilities of automating the production of bills of quantities, which is one of the quantity surveyors fundamental tasks, will have both positive and negative effects on the quantity surveying industry. The automatic production of bills of quantities will enable quantity surveyors to get involved in the early design stages of a construction project and make designers aware of cost implications and manage costs from early on. This will enable designers to design to a cost instead of quantity surveyors costing to a design, which will satisfy the employers need for cost effective construction. In the past m easurement was usually undertaken by senior quantity surveyors, but over the years it has diminished into a task delegated to more junior personnel while professional quantity surveyors take up more strategic roles (Ashworth and Hogg, 2007). Although work is required initially to develop the skills and processes needed to integrate BIM and QS processes, the resulting benefits undoubtedly justify the investment. Recent years have witnessed the realization of many of the ideas of BIM visionaries, and the next five years will see increasing numbers of successful implementations, changes in the building industry, and new trial uses and extensions of what can be achieved with BIM, beyond its use today. This period will see the transition of BIM to accepted mainstream practice; and the transition will impact all building professionals and participants. But the greatest impact will be on the individual practitioner, who will need to learn to work, design, engineer, build, or manage with BIM. Estimators have to access the risks of the project and with BIM you can be more sure of the correct-ability of the drawn material and the demonetised possibility of errors under the build. The question is only how soon they will be liable to correct their ways of working with the same percent advised. It will only take one company to burst the bobble all of the sudden all eyes will be turned to the contractor who went 5-8% under all the other tenders. The companies left behind still stuck to the 2D system will never know what hit them and will very soon have to turn the key. In practice this is time-consuming both for contractors and sub-contractors, and the amount of paperwork had increased immensely. Nevertheless, contractors always need a bill of quantities, whether produced by the clients quantity surveyor, by an in-house commission or by sharing the services of an independent quantity surveyor. There will be a higher demand to the contractors to be able to build accordantly to drawings as a model can be pulled out and digitally measured. They will have to be more accurate in their tenders as the possibility of extra works cause of quality on the drawings will be higher. http://www.7star.dk/b-link/Dissertation_QuantityExtractingInBIM.pdf References [ONLINE] Available at: http://reliefweb.int/sites/reliefweb.int/files/resources/qualitative_and_quantitative_research_techniques.pdf. [Accessed 11 November 2012]. How to Benefit From Using BIM | Construction Business Owner Magazine. [ONLINE] Available at: http://www.constructionbusinessowner.com/topics/software/how-benefit-using-bim. [Accessed 13 November 2012]. Cost estimating. 2012. [ONLINE] Available at: http://www.dcstrategies.net/files/2_sabol_cost_estimating.pdf. [Accessed 13 November 2012]. Tiwari, S., Odelson, J., Watt, A., Khanzode, A.(2009). Model Based Estimating to Inform Target Value Design. AECbytes. [ONLINE] Available at :http://www.aecbytes.com/buildingthefuture/2009/ModelBasedEstimating.html.[Accessed 13 November 2012] Setting objectives. 2012. Setting objectives. [ONLINE] Available at: http://mypeer.org.au/planning/setting-objectives/. [Accessed 14 November 2012]. Advantages of Written Questionnaires. 2012. Advantages of Written Questionnaires. [ONLINE] Available at: http://www.statpac.com/surveys/advantages.htm. [Accessed 04 November 2012]. BIM in construction Building Information Modelling (BIM) article from NBS. 2012. [ONLINE] Available at: http://www.thenbs.com/topics/bim/articles/bimInConstruction.asp. [Accessed 04 November 2012]. BIM, What is Building Information Modeling?. 2012. BIM, What is Building Information Modeling?. [ONLINE] Available at: http://www.precisedraftinginc.com/bim.html. [Accessed 21 December 2012]. Benefits of Quantitative Research | Benefits Of. 2012. Benefits Of Quantitative Research | Benefits Of. [ONLINE] Available at: http://benefitof.net/benefits-of-quantitative-research/. [Accessed 04 November 2012] Definition of Quantity Surveyors . 2012. Definition of Quantity Surveyors . [ONLINE] Available at: http://www.surveyors.com/quantity-surveyors/definition-of-quantity-surveyors-/. [Accessed 19 December 2012]. Building information modelling. 2012. Building information modelling. [ONLINE] Available at: http://www.ukconstructionessays.com/essays/construction/building-information-modelling.php. [Accessed 19 December 2012]. NBS: BIM Roundtable Discussion. 2012. NBS: BIM Roundtable Discussion. [ONLINE] Available at: http://www.thenbs.com/roundtable/. [Accessed 07 November 2012]. 2012. . [ONLINE] Available at: http://repository.up.ac.za/bitstream/handle/2263/16349/Gee_Influence%282010%29.pdf?sequence=1. [Accessed 20 December 2012]. Bibliography Ashcraft, H. 2007. Building Information Modelling A Framework for Collaboration, Construction Lawyer, vol. 28, Number 3, accessed: February 2010, Ashworth, A., and Hogg, K. (2002). Williss Practice and Procedure for the Quantity Surveyor, 11th Edition, Blackwell Science, Oxford London Chuck Eastman, 2011. BIM Handbook: A Guide to Building Information Modelling for Owners, Managers, Designers, Engineers and Contractors. 2 Edition. Wiley.p.g 22 Shamil Naoum, 2006. Dissertation Research and Writing for Construction Students, Second Edition. 2 Edition. Butterworth-Heinemann.p.g 36 Brad Hardin, 2009. BIM and Construction Management: Proven Tools, Methods, and Workflows. 1 Edition. Sybex.p.g 152

Othello: Racism Essay examples -- Othello essays

Othello: Racism  Ã‚        Ã‚   Just how serious is the problem of racial prejudice in William Shakespeare’s tragedy Othello? Is it pervasive or incidental? This essay intends to answer questions on this subject. Blanche Coles in Shakespeare’s Four Giants maintains that the racial discrimination in the play may be overstated by critics: In the first scene, Roderigo has referred to Othello as â€Å"thick lips.† No other character in the play attributes any such negroid features to Othello, and it should be remembered that Roderigo has a half-insane prejudice against and hatred for Othello. Brabantio refers to his â€Å"sooty bosom,† but may he not have meant his hairy chest? Some rather fair men have black hair on their chests. The word â€Å"sooty† seems to apply more aptly to this interpretation than it does to a mere black body. All other characters refer to Othello respectfully as â€Å"the Moor† or â€Å"the valiant Moor.† (80) In the opening scene, while Iago is expressing his dislike, or rather hatred, for the general Othello for his having chosen Michael Cassio for the lieutenancy, he contrives a plan to partially avenge himself (â€Å"I follow him to serve my turn upon him†), with Roderigo’s assistance, by alerting Desdemona’s father, Brabantio, to the fact of his daughter’s elopement with Othello. Roderigo shares Iago’s prejudiced attitude toward Othello: â€Å"What a full fortune does the thicklips owe / If he can carry't thus!† The word thicklips is a disparaging reference to a facial characteristic of many members of the dark-skinned race. When, by loud shouting, Brabantio is awakened, Iago commences with a series of racial epithets: Zounds, sir, you're robb'd; for shame, put on   Ã‚  Ã‚  Ã‚   your gown;   Ã‚  Ã‚  Ã‚   Your heart is burst, you have lo... ...e.   EMILIA. Thou dost belie her, and thou art a devil! (5.2)    Following Iago’s murder of Emilia, he is captured; Lodovico addresses Othello, who is so dejected at having been deceived by his ancient:   Ã‚  Ã‚  Ã‚   O thou Othello, thou wert once so good,   Ã‚  Ã‚  Ã‚   Fall'n in the practise of a damned slave,   Ã‚  Ã‚  Ã‚   What shall be said to thee? (5.2)    Needless to say, damned slave has racial overtones. Shortly thereafter, the hero, in remorse for the tragic mistake he has made, stabs himself and dies on the bed next to his wife, his sorrow being as deep as his love.    WORKS CITED Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos. Coles, Blanche. Shakespeare’s Four Giants. Rindge, New Hampshire: Richard Smith Publisher, 1957.   

A Sense of Hope in Miltons Sonnet XIX Essay -- Sonnet essays Milton 1

A Sense of Hope in Milton's Sonnet XIX      Ã‚  Ã‚  Ã‚   John Milton's contemplative "Sonnet XIX" reveals the idea of man in adversity coming to terms with fate. Milton reflects upon the condition of his own soul in physical blindness through his ideas of service, duty, and talent in order to explore his relationship with God and his art: writing. Milton's use of diction and structure provide clues to the sonnet's interpretation and help resolve the thematic dilemma presented. The sonnet's imagery connotes multiple meanings. An examination of Milton's allusions to biblical verse and historical parallels help give important insight towards understanding the sonnet. Milton divides this sonnet into two structural parts of iambic pentameter in the Petrarchan style. The octave is concerned with Milton's contemplative state which flows from, "When I consider how my light is spent" (line 1). Milton links the words spent, light, death, and soul through the heavy stress of their syllables. According to Steven Wigler, the egocentric tone of the octave is revealed in the use of the pronouns I, me, and my, which appear eight times in the first eight lines (Wigler 156). Milton's obsessive concern with whether he will be expected to fulfill the demands of his service builds until the first part ends with his question, "Doth God exact day-labor, light denied," (line 7) followed by, "I fondly ask but Patience to prevent"(line 8). Milton has capitalized the word patience. He is deifying the word to help transform the tone in the sestet. Milton foreshadows a resolution by associating the qualities of patience with God. Milton seems consumed with emphasizing his serious intention and concern for himself as a writer in the octave, but later balances ... ...necessarily imply extinguished light. It can simultaneously represent the burning of light in the present. Milton has left his reader with a sense of hope.    Works Cited Honigmann, E.A.J. "Sonnet XIX." Milton's Sonnets. New York: St. Martin's Press, 1966. 169-76. Nardo, Anna K. Milton's Sonnets & the Ideal Community. Lincoln: U of Nebraska P, 1979. 145-51. Parker, William R. Milton: A Biography. Vol. 1. London: Oxford UP, 1968. 2 vols. 469- 72. Stringer, Gary A. "Milton's 'Thorn in the Flesh': Pauline Didacticism in Sonnet XIX." Milton Studies 10 (1977): 141-54. Wigler, Steven."Outrageous Noise and the Sovereign Voice: Satan, Sin, and Syntax in Sonnet XIX and Book VI of Paradise Lost." Milton Studies 10 (1977): 155-65. Wilcox, Joel F. "'Spending the Light:' Milton and Homer's Light of Hope." Milton Quarterly. 18.3 (1984): 77-8.

Use of Pathos in an Ad Commercial :: Pathos Advertisment Essays

Use of Pathos in an Ad Commercial The images which are used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos which are used frequently to catch viewers’ attentions. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement. The advertisement of the Office of National Drug Control Policy strongly persuades the reader not to dabble with marijuana. In the image, the close-up of a crooked bicycle wheel sits on an asphalt road. At first glance, maybe the reader does not recognize what the image explains the reader and what is about. However, the viewer figures that there is a sad story in the ad. The viewer reads the story of this wheel on the upper right hand corner of the picture. Then the viewer understands that this advertisement is about marijuana. In this advertisement, Pathos, which is used for emotional appeal, is embedded efficiently. Also, it is the best choice for this anti-drug ad and more suitable than ethos or logos because appealing to person’s character or logic do not work so much for the marijuana addicts. That is why this image successfully persuades people who disregard the risks of marijuana. First, the ad tells the story of an accident which was caused by a person who smoked weed. It says, â€Å"You smoked weed. You got behind the wheel. And you hit a six-year-old girl on her bike. Weed can make you do stupid things like that.† Like this, the sentences help us to understand and to imagine about this picture. In this quotation, marijuana is described as informal word â€Å"weed.† Sometimes, to use a casual word is more persuasive than a formal word. The affinity for â€Å"weed† expresses that everyone could be involved in the accidents because of marijuana addicts. As a result, the readers keep away from marijuana. This story and the close-up wheel appeal to the reader’s emotion how about terrible marijuana is. In these sentences, not only pathos but also ethos which appeals to a person’s character or personality is embedded. By using second person discourse, the ad persuades especially current smokers to quit right away and at the same time discourages readers from smoking weed and reads directly toward each viewer.

Levering Diversity and Inclusion in the Workplace

This article sheds light on how some companies approach diversity and inclusion training from a standpoint that may be doing more harm than good. The article speaks to what not to do or say as it relates to diverse groups of employees. Mainly to ensure no lawsuits occur or any laws are broken. However, a recent study by researchers from Harvard University, University of California at Berkeley and the University of Minnesota showed that diversity training that emphasizes the threat of lawsuits actually had a negative effect on diversity. In addition, attitudes about diversity showed no measurable changes after such training. The research showed that the problem with negatively directed diversity training was that it emphasized differences rather than similarities. The training tended to group people according to characteristics, such as color and religion, rather than individual preferences. Noting that race and religion, being such a â€Å"touchy† subject, put managers in a position where they felt they were being intrusive or encroaching on employees freedoms. Getting one step closer to breaking laws or having impending lawsuits. This article was written to suggest an alternate way of presenting diversity and inclusion as it relates to the work place. They suggest that training should focus more on similarities of diverse group members and non-diverse group members. This creates an open line of communication and appreciation that although a difference exists among them they still share common ground. They suggest that the key to successful training and in breaking down stereotypes is to focus on exercises that allow people to relate as individuals. Instead of using words like â€Å"diversity† or even â€Å"similarity,† turn the employee’s thoughts to â€Å"individuality. † At even the basic level all people can relate to being an individual. This individuality is generally more widely accepted than thinking of someone being a part of a â€Å"diverse† group. The major goal in addressing diversity from this stand point also shifts management’s mindset from what not to do to what they can do as it relates to positive diversity and inclusion training.

Burmese Days: an Example of Imperialism

Burmese Days An example of Imperialism Nineteenth century industrialization brought parvenuefangled riches and power to westmostern Europe, unprompted the expansion of opportunities and the building of empires in vestigial territories. Although the developed countries brought me precise modern technologies to under-developed nations, they as well brought fierce racism and European lordliness. Burmese Days by George Orwell was written in 1834 as a satirical spate of slope imperial lifespan in Burma. Orwell provides a realistic observation of the arrogance the English demonstrated towards the natives and how they justified their actions.Europeans brought m each new technologies to the countries that they imperialized. They built railroads and otherwise types of infrastructure, and they brought new technology in weaponry and manufacturing. However, it seems that their peak arrogance had the most impact on the native people. Cecil Rhoads epitomizes the attitude of all(preno minal) Europeans when he says I contend that we ar the finest carry in the argonna and that the more of the world we inhabit the better it is ( incline et al 802). Although Orwells characters in Burmese Days argon English, the attitude was non exclusive to the English.Hunt et al discusses how King Leopold of Belgium claimed the Congo role of central Africa inflicting on local Afri flowerpots precious acts of cruelty (801). The fact that the Europeans thought themselves professional to all other races seems to give them liberty to treat the native people in any manner they accept. Ellis is an example of an intense racist in Orwells work. Ellis is a member of the European Club, a conductor at the timber company, and is the most blunt and obviously racist character in the novel.He spews forth a diatribe of foul language and name concern directed towards the Burmese people at every opportunity. No one can reason with him or change his attitude, as he is completely blind to any endearing qualities of the native people. He is very resentful of Flory, the protagonist, who has an affection for the Burmese and who considers Burma his home. Although Flory has a fondness towards the Burmese people, he hitherto considers himself superior to them which is especially demonstrated through with(predicate) his interactions his Mistress, Ma Hla May.On the day he meets Elizabeth, when Ma Hla May shows up he tells her Go away this instant. If you make any trouble I will afterward take a bamboo and beat you coin bank non one of your ribs is whole (Orwell 87). It is dubitable that he would carry through with the beating, exactly the threat demonstrates his feeling of superiority. The attitudes of the English ar wrong, but perhaps understandable. They assume that because the Burmese are not educated in the same manner as the English, they are not as intelligent. Since the country is not industrialized they earn no ambition.Since they are mild mannered and do n ot fight the English (who bring forth guns), they have surrendered to their natural place in society. Since their tegument is br admit instead of white, they are not beautiful. One must question how register would change if the Europeans of the 19th century and all people up to today would choose to show and understand the cultures of others rather than hightail it judgments and make assumptions. Just as struggles betwixt the upper and lower class were born(p) from a lack of understanding for the other mans condition in the early days of industrialization, the same is legitimate for the times of imperialism.The English in Burmese Days have taken take of the area with no consideration to the absorb of the native people. They are stronger and in their own world they are smarter. The strong overshadow the weak, and the weak have no weft but to submit. One can be wantful that strong societies will learn the rewards of building others up through reading and sharing rather t han tearing others ingest through dominance and discrimination. In the end, Burmese Days is a sad story. The protagonist, arse Flory commits suicide over the loss of the cleaning lady he loves.However, the saddest part of the story is that the English never really discover the misapprehension of their superior attitude. Although these are fictional characters, it is introduce that they will go through life with their self-righteous attitudes, and will never go to bed what the Burmese can teach them. They have convinced themselves so thoroughly that their actions are justified there is no hope for change for them, but there is close up hope for us. Work Cited Hunt, Lynn et al. The Making of the West Peoples and Cultures. Boston. Bedford/St. Martins. 2007. Orwell, George. Burmese Days. New York. Harcourt, Brace & World, Inc. 1950.